"As social reach drops and fan attention fades post-game, sports organisations struggle to capture fan data and prove real sponsor value—all with limited team resources. We created UseAward to solve this."
Anrijs Brencans
Founder & CEO, Fan Apps
We help sports organizations
collect leads for sponsors and build fan loyalty using easy-to-launch games and live voting. We handle all the tech, you get the results.
Our Activations
One platform for every fan touchpoint. Deploy games instantly without heavy tech overhead.
"Through coordinated META campaigns, live arena LED screen activations, MVP voting, and interactive fan experiences, we continuously engage supporters before, during, and after games."
Ralfs Pleinics
General Manager, BK Ventspils
01 Prediction Games
Let fans predict match scores, winner, or key moments. The most effective activation for pre-match engagement and sponsor prize mechanics.
02 Fan Quizzes
Test fan knowledge and reward participation. Works perfectly across QR screens, social media, and email campaigns before and after games.
03 MVP Voting
Real-time player voting during or after a match. Display live results on LED arena screens, national TV, and digital channels simultaneously.
04 Sponsor Activations
Brand-integrated campaigns that give sponsors measurable visibility, participation data, and qualified lead generation — far beyond a logo placement.
05 Loyalty Mechanics
Season-long engagement programmes that reward fans for consistent participation, building a recurring relationship between your club and your audience.
06 Fan Engagement Analytics
A clear dashboard showing participation rates, audience demographics, sponsor performance, and campaign results — always ready for your next pitch.
Fan Engagement That Creates Real Commercial Value.
Watch how sports organisations across Europe are using UseAward to turn match-day attention into sponsor revenue, first-party data, and season-long engagement — all without adding operational complexity to their team.
How It Works
From concept to live audience engagement in three simple steps.
Setup in Minutes
Select your game format, upload sponsor logos, and set the prizes without any coding required.
Engage the Audience
Fans scan a QR code on the big screen or click a link on social media to participate instantly.
Collect & Measure
Watch the leads roll in. Access a live dashboard with deep analytics to prove ROI to sponsors.
Your Fans.
Your Data.
We operate on a strict first-party data ownership model. Every lead, engagement metric, and demographic insight flows directly to your organization—fully compliant and securely structured.
IBM Silver Partner
UseAward captures your 1st-party fan data.
IBM partnership allows enterprise clients to plug data directly into IBM’s AI and analytics ecosystem — unlocking deeper segmentation, predictive insights, and seamless integration with existing enterprise infrastructure.
100% GDPR Compliant
Built from the ground up for European privacy standards. We provide transparent opt-ins, secure data handling, and automated compliance tools so you can engage fans without legal risk.
Structured Fan Profiles
Stop relying on anonymous traffic. Convert engagements into structured, first-party data profiles ready for hyper-targeted segmentation and sponsor activation.
Safe & Scalable
Whether you have 500 fans in the arena or 50,000 voting simultaneously on national TV, our IBM-supported infrastructure scales instantly with zero downtime.
Trusted by the Best in Sports
See how leading sports organizations are transforming fan attention into measurable commercial growth.
Global launch · Gamified data capture
World Strongman × Dubai, UAE
- First verified fan database for the new international event
- Global audience engagement from day one
- Foundation for a legally compliant, direct communication channel
"Our collaboration with UseAward has evolved into a season-long fan engagement and commercial activation strategy since 2020. Through coordinated META campaigns, live arena LED screen activations, MVP voting, and interactive fan experiences, we continuously engage supporters before, during, and after games."
The results go far beyond fan engagement—home game ticket sales increased by 32%, online merchandise sales through pre-game email campaigns grew by 23%, and sponsor interest continues to scale with verifiable metrics.
Ralfs Pleinics
GM of BC Ventspils
10× Latvian Basketball League Champions
"UseAward enabled real-time MVP voting during the Latvia Užavas Cup Final across arena LED screens, national TV, and META campaigns. Within 2 minutes after the game, we had full voting results, sponsor prize winners, and valuable audience data for future events."
Salvis Mētra
Director of the Latvian Basketball League